The Vibrant World of Embark:
A Fusion of Fashion and Compassion

Step into a realm of vibrant colours, daring slogans and captivating graphics. Embark products are not just clothes and accessories; they are expressions of love for our beautiful Sri Lankan street dogs. Every design is as unique and lively as our beautiful furry friends, and each purchase contributes towards creating a world where all street dogs are able to receive the love and care they deserve.

Meet Our Furry Ambassadors:
Niko, Bandit, and Rozzy

In the heart of Embark’s creativity stand our beloved mascots – Niko, Bandit, and Rozzy. These charming street dogs serve as the guiding lights behind our designs, embodying the very soul of Embark’s mission. When you shop with us, you’re not just upgrading your wardrobe; you’re contributing directly to our far-reaching animal welfare initiatives.

Join the "Pashionable" Movement

Are you ready to make a statement through your fashion choices? Become a part of our “Pashionable” movement, a community of fashion-forward individuals with a genuine passion for positive change. By shopping at Embark, you’re aligning yourself with a purpose that goes beyond personal style – you’re actively making a difference in the lives of animals in need.

The Birth of Embark Shop

We’re excited to introduce a new chapter in our story – Embark Shop. This initiative is the result of a special partnership between Embark and Stories & Concepts Pvt Limited. Stories & Concepts is immensely honoured to be designated as the official franchisee for ‘Embark,’ a partnership that strengthens our commitment to spreading compassion through fashion.

At Embark Shop, we’re thrilled to introduce you to a world where fashion isn’t just about looking good; it’s about creating a positive impact in our community and in the lives of our beautiful Sri Lankan street dogs. Our mission is simple yet powerful: to blend style seamlessly with compassion.  Not only has all our clothing and merchandise been inspired by our furry friends, they have also been designed to resonate with trendsetters and style enthusiasts of all ages.

Our Services

Stray Animal Intake

Stray Animal Intake

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Lost and Found

Lost and Found

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Medical Assistance

Medical Assistance

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Dog Training

Dog Training

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Pet Food Bank

Pet Food Bank

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Education Programs

Education Programs

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More Than Just a Brand

Embark isn’t just a brand; it’s an initiative dedicated to improving the lives of Sri Lankan street dogs, nurtured by the Otara Foundation, and led by visionary Otara Gunewardene. Our journey began in 2007 with the launch of the Embark initiative and the brand. Since then, the brand reached mass popularity and was sought after for many years, with several stand-alone stores being opened across the island. Today, Embark is a household name in the country, synonymous with transforming the lives of Sri Lankan street dogs, and creating a community that is more compassionate towards these deserving animals.As you on this exciting journey with us, remember that every purchase carries a purpose and a percentage of the profits goes towards helping the rescue and rehabilitation of street dogs in Sri Lanka. Let’s come together to pave a brighter future for our furry companions, and create a future where fashion meets compassion in perfect harmony.